Too feminine, the speech about being overweight?

Men seem to feel less concerned than women in the discourse surrounding the growing problem of overweight in the population. How nutritionists and public health officials can better address the concerns men?, Asked Joost van der Mast, nutrition researcher at the University of Montreal. "According to scientists, humans have a positive view of his health. Paradoxically, it is less convinced that the woman he can influence health through its actions. Which may explain its lack of interest in them, "he says. The MA student will conduct a study of 40 overweight subjects, aged 18 to 50 years to better define the factors of health and well-being of men towards their poids. The male model body carried by our company can also explain the problem of identifying men at ambient speech on weight, says Mathieu Roy, a doctoral candidate in Public Health, Department of Preventive and Social Medicine, University of Montreal. According to him, the company promotes a man is very muscular and imposing, while the public health message has a body profile more associated with women. Nutritionist Hélène Baribeau is not surprised that the speech affects health less men than women who are overweight. "In my experience with men, I do not use the same language as for women. In general, I give men concrete explanations with images of the effect of their food choices on the mechanics of their bodies. While women who consult me above all practical advice. "