One major reason that many home-based business owners choose to work from home is because of the lower cost of working from home. They do not want to have all of their profits eaten up by the cost of running their business. Why pay rent and other costs when you can cut them all out when you don't have an office.
Another avenue where you can cut costs is through marketing. There are a variety of simple yet effective ways that you can cheaply promote your business and that is the purpose of this article. Below I share with you three cheap ways that you can promote your business without having to worry about the exorbitant costs associated with mainstream media advertising.
Here are three cheap and easy ways to promote your home-based business.
Cross-promotion with other business owners- Chances are that you know of businesses who target the same people that you do but are not competitors.In many ways your products or services may be complimentary. You could both save on marketing and advertising costs by doing a cross promotion. You could have a piece in their next direct mailing piece to their customers and they could promote their business to your customers. It is a win-win situation.
Word of mouth marketing- Word of mouth marketing, or networking, is another way that you can grow your business. This involves getting people to refer business to you. There are a variety of ways that you can achieve this. You can join one or more networking organisations whose sole purpose is to refer business or you could start a referral program whereby you give your customers incentives to refer business to you. This could be discounts off their next purchase, cash or other incentives and prizes.Referrals are a great source of business and can save you a lot of time and heartache if you have customers already coming to your door.
Online Web 2.0 sites- Social media is also a great cheap/ free way to promote and grow your business. You can set up a free blog, you can set up a Facebook Fan Page and you can set up a Twitter account, all of which can be utilised to keep in touch with prospective or existing customers. These web 2.0 tools are also a great way for you to get feedback from your customers.
Promoting your business need no
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